Brand System, Infographic & Web Application Redesign
Brand Identity
Infographic
Interface Design
Merchandise & Social Suites
Problem
Checker Network needed a strong, flexible visual system for its crowdsourced network intelligence platform. The main challenge was to create an identity that showed real-time decentralized verification and compete with Web3 incumbents, while cleanly extending into sub-brands and complex app interfaces.
Solution
Built a complete brand system from the ground up by setting clear logo rules, color options, typography guidelines, and custom brand illustrations. Created a unified brand card and grew the ecosystem into two distinct sub-brands, making sure the visual style stayed consistent across marketing and product touchpoints.
Story & Execution • Infographic: Created a clear and detailed technical infographic explaining Checker Network's crowdsourced verification system in a way that's accessible to developers and investors. • Web Application Interface Redesign: Redesigned the web app UI to make the network data (complex), the real time metrics and the verification states much easier to use and understand. • Physical & Digital Collateral: Created a great t-shirt range, custom sticker packs and a suite of branded social assets to help with community identity on the various Web3 channels.
