A personal freelance design practice. Booking open
Visual Identity
Brand Illustration Set
Website Design
Presentation Deck Design
Problem
Building an AI/Web3 brand identity from a completely blank slate. The primary challenge was working without an established brand name or initial vision, followed by a late-stage name pivot deep in the design phase that required rapid, flexible architecture.
Solution
Initiated discovery with curated moodboards and exploratory sketch suites to help the client crystallize their vision. Built a flexible design framework anchored on a vibrant, modern color system, bespoke vector illustrations, and a distinctive logo mark adaptable to future brand evolutions.
Story & Execution • Custom Illustration Suite: Created a distinct, cohesive illustration language to simplify complex AI/Web3 concepts, establishing a fresh and recognizable visual presence in a crowded market. • Responsive Web UI/UX: Designed clean, modern desktop and mobile web interfaces (viatika.ai) focused on intuitive navigation, strong typography hierarchy, and conversion-focused asset layout. • Turnkey Brand Assets: Delivered fully customizable presentation deck templates and digital asset kits to ensure long-term brand consistency across investor pitches and public announcements.
