FVM Launch π Day Case Study
Visual Identity
Slides Template & Social Media Screens
Merch Designs
Python Generative Art Poster
Problem
We launched the Filecoin Virtual Machine (FVM) on International Pi Day (π). The objective was to create a very distinct event identity for the core developers, get the wider crypto community buzzing and to pay homage to the key mathematical constants.
Solution
We went with a visual story based on mathematical geometry (Archimedes, the Mandelbrot set and pi). The event logo itself was made up of modular FVM block shapes with the central FVM logo as the anchor. I also wrote a bespoke Python app to generate a data driven poster where each dot is a digit of pi. Pure code to visual art.
Story & Execution • The '90s 'Incredible Machines' T-shirt: I put together a custom illustration in the style of the classic '90s game The Incredible Machine as a way of surprising and thanking the core FVM builders. It's a nod to the same kind of playful complexity that underpins smart contract mechanics. • The FVM Hawaiian Shirt: created an original Hawaiian shirt with a unique pattern as part of the core brand pack. • Community impact: both pieces very quickly became cult classics and are by far the most requested and worn apparel within Protocol Labs and the entire Filecoin ecosystem.
