AI-Assisted Brand System
AI Assisted
Brand System
Packaging
Print Design
Problem
Obscura is a premium eyewear brand concept for architects, artists, and creatives—blending sleek modernism with vibrant artistic elements. The challenge was testing a hybrid human+AI workflow: using generative AI to accelerate product mockups and brand personas while maintaining strict human-led creative control over core identity assets.
Solution
Anchored the brand on luxurious obsidian black, contrasted against high-saturation geometric motifs (starbursts, stylized eyes, capsules). Acting as a Visual Director, I manually designed the logo system in Adobe Illustrator and drew a custom vector illustration suite, then directed AI tools through iterative prompting to generate contextual product mockups and brand personas aligned with my vision.
Story & Execution: • AI Product Mockups & Persona: Guided generative tools over multiple iterations to produce realistic mockups for the eyewear, leather cases, boxes, and cleaning cloths, along with pop-art style brand ambassador personas. • Human-Driven Copy & Identity: When AI ad taglines fell short, I stepped in manually to write authentic campaign copy and refine messaging—proving that human intuition remains essential for brand resonance. • Figma Brand Board Consolidation: Assembled all vector assets, generated mockups, typography, and color systems into a clean, structured Figma brand board to govern the final brand identity.
