AI-Assisted Brand System
client
Dribbble Rebounds Contest ( My entry was in the top twenty out of almost 600 participants)
timeframe
1 Week
AI Assisted
Brand System
Packaging
Print Design
Problem
Obscura is a premium eyewear brand concept designed for architects, artists, and creatives. It combines sleek modernism with bold artistic details. My main challenge was to test a hybrid workflow, using generative AI to speed up product mockups and brand personas, while I kept full creative control over the core identity assets. I created the logo, colors, fonts, and illustrations myself.
Solution
I built the brand around a rich obsidian black, set off by bold geometric shapes like starbursts, stylized eyes, and capsules. As Visual Director, I designed the logo system in Adobe Illustrator and created a custom set of vector illustrations. I then used AI tools, guiding them step by step, to make product mockups and brand personas that matched my vision.
Story & Execution: • AI Product Mockups & Persona: I used generative tools through several rounds to create realistic mockups for the eyewear, leather cases, boxes, and cleaning cloths. I also developed pop-art style brand ambassador personas. • Human-Driven Copy & Identity: When AI-generated ad taglines didn’t work, I wrote the campaign copy myself and refined the messaging. This showed that human intuition is still key for making a brand connect. • Figma Brand Board Consolidation: I brought together all vector assets, mockups, typography, and color systems into a clear, organized Figma brand board to guide the final brand identity.
