Illustrations
Icons
Diagrams
Illustration Libraries
Problem
High tech platforms, Web3 protocols and the like are full of the sort of abstract, technical concepts you don't really need to understand in order to use them (zero-knowledge proofs, distributed storage, distributed node networks etc). They're all very difficult for the non-technical person to grasp. Standard stock images are just that, standard and quite generic and don't really convey any technical depth or help to build a distinctive, memorable brand.
Solution
I developed a bespoke, human-centric vector illustration style to make protocol designs easy to grasp and visually interesting. The approach was to use a range of geometric shapes, custom vector elements, clean diagrams and a consistent colour scheme to build out illustration libraries for a whole range of things from digital products through to developer docs, investor decks and event materials.
