Brand System & Core Protocol Identity
Brand Identity
Social Media and Video Covers
Website Design
Mission Patch Design
Problem
Filecoin is one of the world's largest decentralized storage networks. To launch the protocol, we needed a strong and trustworthy visual identity that could connect enterprise-level data infrastructure with an open-source, decentralized community.
Solution
We designed a scalable brand system focused on clarity, technical authority, and flexibility. Our visual language helped build trust with both enterprise miners and decentralized developers around the world.
• Launching Filecoin virtually during the height of global lockdowns meant we had to overcome digital fatigue and keep the audience engaged across many time zones. We built a high-energy virtual stage, cohesive stream overlays, and interactive brand assets to keep thousands of attendees interested throughout the live broadcast. Visual Solutions & Execution: • Virtual Stage & Broadcast Graphics: We designed dynamic stream overlays, speaker introduction slides, and lower-thirds that worked well for high-definition live streaming. • Digital Engagement & Social Assets: We created graphic kits for live-tweeting, countdown timers, and interactive digital swag to encourage real-time community participation on X (Twitter) and YouTube.
