Event Brand Architecture & High-Speed Execution
Brand Identity
Website Design
Social Media & Event Video Screens
Swag Suite & Wayfinding Assets
Problem
IPFS Camp is the premier gathering for the entire IPFS ecosystem—bringing together core developers, operators, implementers, and researchers. The challenge was executing a complete, high-impact brand transformation for hundreds of global attendees under an extremely tight deadline.
Solution
Spearheading the project virtually single-handedly, I crafted the full event identity from scratch—including the logo, color system, typography, and website. I built an ultra-efficient creative engine to design, produce, and deploy over 300 unique digital assets, stage video screens, and marketing graphics on schedule.
Story & Execution • Custom Apparel & Swag: Designed a massive, custom merch collection from the ground up, including custom bandanas, tote bags, adult t-shirts, and unique custom-illustrated kids' t-shirts. • Digital & Physical Cohesion: Unified every single touchpoint — from digital registration screens and website UI to physical stage backdrop video screens and wearable merch. • Lead Creative Direction: Spearheaded creative strategy, design architecture, and production oversight, working in close collaboration with a teammate to deliver the massive volume of assets on time.
